Brief:
Every Timisoreana TVC tells the story of a real, generous person, with principles and values in life. Timisoreana stands for traditional values. The summer promotion would not be another hardsell TVC in an advertising break.

Campaign:
We chose to tell a beautiful little story, appealing to genuine emotions, naturally integrating the prizes in the story. The prizes that we give only help our target to live their summer story. 

Agency: GMP/Partner Jung von Matt
CD: Olivia Basag
CW: Celia Draganoaia
AD: George Popa

2017